Law Offices of Julianne Holt, Public Defender's Office

As Communications and Community Relations Director, my job was to maintain the develop a stronger communications strategy, boost team morale, and increase community outreach.

The Strategy:

• Audit and analyze inter-local agencies and Florida State's Public Defender Offices communication strategies.

• Interview key team members and units to learn the organization and develop messaging pillars.

The Execution:

• Expand communication to social media platforms: Facebook, Instagram, and LinkedIn.

• Create new and modern branding guidelines.

• Partner with community and agencies to push the office mission and goals.

The Results:

• Grew online community by 875 followers.

• Established monthly internal newsletter to inform team members of office updates and community efforts.

• Grew web traffic by 35% through targeted keyword optimization and content strategy.

• Collaborated and participated in over 29 community events within Hillsborough County.

• Pioneered partnership with the Boys and Girls Club and Big Brother Big Sister of Tampa Bay to encourage youth legal career exploration and promote positive decision making.