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A LITTLE BIT ABOUT ME

Looking Back, It All Makes Sense

 As a child, the arts were a constant, reading was a refuge, and the early days of desktops and Google sparked something that never really stopped. Hours spent exploring the internet, absorbing the visual landscape of the web, and naturally gravitating toward design and creativity turned out to be the earliest version of a career path.

Marketing is personal to me because it has always reflected who I am. A well-rounded personality, a love of people, and a genuine passion for community, creativity, and connection have never felt separate from the work. They are the work. Every campaign, every client relationship, and every strategy I build is shaped by a life spent blending personal passions with professional purpose. That is not something that can be taught.

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It just has to be lived.

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MY CORE BELIEFS

Values I Carry Into Everything

INTEGRITY

OPTIMISM

CREATIVITY

COMMUNITY

SERVICE

EDUCATION

DEGREES & CERTIFICATES

Rooted in Learning

BACHELOR OF SCIENCE

BUSINESS ADMINISTRATION ​​​​

MASTER OF ARTS

SOCIAL & EMERGING MEDIA

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PROFESSIONAL SALES

UCF MARKETING x COLLEGE OF BUSINESS

SPARTAN INCUBATOR

UNIVERSITY OF TAMPA

WORK SAMPLES

Snapshots of My Journey

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Atone Film Premiere and Voices of Victims Campaign

Safe and Sound Hillsborough is a youth gun violence prevention agency dedicated to protecting communities and changing the narrative around gun violence in Hillsborough County. Brought on to support two significant initiatives, I led the promotional strategy for the special premiere of "Atone: A Blink Film," the second installment in their original film series, alongside the "Voices of Victims" project, a powerful campaign amplifying the stories of families who have lost loved ones to gun violence.


Every touchpoint was handled with the weight and sensitivity these stories deserved, spanning strategy development, program design, social media content, short-form video and static post production, slideshow design, and on-site event setup and management.

STEM Discovery Day

The Parramore Education and Innovation District at the University of Central Florida is built around a singular goal. Ensuring every Parramore resident has access to a post-secondary education. The district operates as a community-driven educational ecosystem, powered by stakeholder collaboration and local partnership.


Personally recommended to the project lead, I was brought on to plan and execute STEM Discovery Day from the ground up. I curated and coordinated 30 STEM organizations including the Orlando Science Center, Exploring Bacon Robotics, and 3D printing innovators to create an immersive career and hobby exploration experience for over 70 students. All promotional materials, event signage, and swag bag collateral were designed and produced by me, bringing the full brand experience to life on the ground.

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Brand Launch & Social Media Growth

Chewy's Lounge is a cigar and cocktail lounge in Plant City, Florida built around atmosphere, community, and a good time. This partnership started before the doors ever opened. The logo, brand kit, and full social media presence across Instagram, Facebook, and TikTok were built from scratch, with on site visits beginning during renovations and continuing through launch and beyond.


Three months into consistent weekly content, the results tell the story. The account reached 2,023 followers, 248,000 impressions, 286,000 video views, 9,000 likes, 1,400 shares, and 335 comments. More importantly, guests began walking through the door saying they found Chewy's on TikTok and Facebook, which is exactly what social media is supposed to do.
Growth like this comes from strategy, not guessing. Content formats were tested consistently, experimenting with keyword placement, text overlays, and different storytelling styles until the page unlocked a new level of engagement that has continued to climb. The investment goes beyond deliverables too. A reel posted on my personal TikTok to amplify their reach hit 36,000 views, 1,969 likes, and 1,177 saves because that is the kind of partnership this work is built on.

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A LITTLE MORE ABOUT ME

Every Chapter Led Here

COMMUNITY 

Since childhood, community has been a core value, not just a concept. UCF is where that value became a skill set. Leading student organizations, managing social media and communications, and producing events taught me early that marketing is about people first. That belief carried into the work at the Hillsborough County Public Defender's Office, where I built a communications strategy around juvenile justice, prison reform, and community involvement. Teaching youth about emerging technology has only reinforced it further. Marketing has always been a way to bring people together and advocate for something bigger.

STRATEGY

A master's in Social and Emerging Media pushed me to think critically about where marketing was going with the influence of AI and globalization. That academic foundation was sharpened in the field through government communications, agency building, and years of client work across industries. Navigating sensitive community issues at the local, state, and federal level taught me that strategy is a communication responsibility. Every campaign I build focuses on more than what to post. It starts with why it matters, who it is for, and what it is supposed to do.

BRANDING

Two intensive internships at General Motors and a year as an #AerieReal Ambassador taught me what intentional brand building looks like at scale. I gained a deeper understanding of how the world's most recognized brands think, communicate, and grow through global campaigns, EV marketing personas, influencer strategy, content creation, and a front row seat to a full brand repositioning. That kind of experience changes how you see every brand decision you make after it. And I brought every bit of it back with me.

THE AGENCY

Social Spark was built on all of it. What started as a freelance side hustle grew into a boutique digital marketing and content production agency serving 40+ entrepreneurs and small businesses from the Midwest to the South. The gap was clear. Small businesses were being underserved, handed cookie cutter content with no real strategy behind it, and expected to be grateful for it. Social Spark was built to change that. With a team of contractors, creatives, and a roster of clients who are genuinely growing, the goal has always been the same. Bring big brand thinking to the businesses who are building our communities, and show up like a partner.

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